High Value Chilled Range

24 October 2007

 

Proper Cornish Food Company, the UK's leading handmade pasty manufacturer, is expanding into the chilled pre-packed pasty market with a new range of six premium handmade, chilled pasties and a premium sausage roll.

 

Made from only the finest and freshest Cornish ingredients wherever possible, the company's brand new pre-packed chilled range is now available across England ensuring the rest of the country can taste and enjoy the traditional Cornish speciality.

 

Proper Cornish Food Company's new chilled range is a premium product aimed at the food conscious consumer eating on the move. The range includes popular fillings such as Traditional Steak, Fresh Vegetable and Cheese and Onion, as well as Beef, Peppered Steak and Chicken and Ham.

 

Supplied in shelf-ready packaging for ease of replenishment and enhanced visual merchandising, the range is ideal for bringing higher sales value to chilled ‘food to go' and savoury pie categories.

 

Phil Ugalde, Proper Cornish Food Company managing director said; "Our new range of pre-packed pasties are made from the best quality ingredients ensuring they taste delicious hot or cold, making them the ideal choice for those consumers who are always on the go.

 

The chilled range is being rolled out across the country, at more than 200 Sainsbury's stores, Whistlestop stores, Pumpkin cafes, and Simple Simon Foods. The consumer will not only be enticed by the diversity, quality and convenience of the products, but will be equally allured by the design of the range, maximising its shelf impact.

 

The packaging for each pasty flavour features suppliers' profiles, which allows consumers to gain an insight into the authenticity and local produce that fills a Proper Cornish pasty. Reflecting the company's environmental commitment, each pasty is wrapped in bio-degradable film and cardboard sourced from sustainable forests.

 

"Not only have we responded to what the consumer wants, we have also researched the needs of our stockists and created a range that is supplied in shelf-ready packaging for ease of replenishment.  We have ensured the design and flavour of the range complement each other, which mean the products' shelf impact will be just as effective whether stocking the whole or part of the new chilled range". Said Ugalde.

 

For more information about Proper Cornish Food Company and its products visit http://www.propercornish.co.uk/

 

Ends

For more information, images, or to arrange an interview, please contact Kimberley Holder, Hannah Lomas or Edith Barton-Harvey at Grayling on 0117 922 7799 or email: kimberley.holder@uk.grayling.com

 

Editor's notes:

 

Proper Cornish Food Company's current pre-packed chilled range includes:

• Traditional steak
• Cheese and Onion Pasty
• Vegetable Pasty
• Beef Pasty
• Chicken and Ham Pasty
• Peppered Steak Pasty
• Premium Sausage Roll

 

Pasty RRP £1.39           Premium Sausage Roll RRP £0.99

 

Proper Cornish Food Company worked with Bradford-based packaging specialist National Flexible to ensure that the entire chilled range is packaged in biodegradable flow-wrap.