Proper Cornish Group bolsters growth with new commercial team appointments

Proper Cornish Group, which incorporates both the UK’s leading handmade Cornish Pasty producer Proper Cornish and Cornish artisan biscuit manufacturer Furniss, has announced the appointment of two new senior personnel within its commercial team.

Newly appointed Senior Commercial Manager Kevin Pugsley (left) and Commercial Manager David Willcocks (right)

Bringing with him a wealth of experience in the food sector, Kevin Pugsley joins the Proper Cornish team as Senior Commercial Manager, focusing on driving sales for the company which supplies pasties, sausage rolls and slices predominantly across foodservice and wholesale outlets. A qualified chef, Pugsley has previously lent his expertise to companies including Heinz, Canterbury Foods, CP Foods and most recently, convenience food giant Greencore (Ministry of Cake).

David Willcocks joins the team supporting Pugsley in his role as Commercial Manager, targeted with growing the company’s £13.4 million turnover. An experienced sales professional with expertise in B2B sales in the retail, foodservice, manufacturing and wholesale channels, Willcocks gained experience at Somerfields, Gerber Juice Company, Hall and Woodhouse and Eurilait.

Co-founder and Managing Director of Proper Cornish Group, Chris Pauling said, “The strategic expansion of the team reflects the businesses continued expansion and ambitious growth plans. The company has been bolstered by a successful 2014, and continues to specialise and innovate within the sector. We’re pleased to have Kevin and David on board to help strengthen our commercial support, as well as building the company’s industry expertise and the quality of service we offer our customers.